Olfactory artist Prachi Saini, an IIT alumni, an expert in concocting perfumes, & experiences.
Mumbai (Maharashtra) [India], December 8: Singapore, a great destination for travel enthusiasts from India, and the world over, has another feather in its cap. “Scentopia”, Asia’s only perfumery now fully geared up to welcome travelers from the Indian subcontinent. Scentopia is latest tourist attraction at Siloso Beach, Sentosa, Singapore. Scentopia, a unique perfume making experiential destination is the new place, that travelers from all over can look up to, for a refreshing experience, while travelling solo, in families, or as corporate groups.
Speaking about the place and what it could hold for travelers from the Indian Sub-continent, Prachi Saini Garg, Director of the company said – “Scentopia, as an one of kind in Asia, has been conceptualized, and created to focus on Singapore’s unique floral heritage, and use the heritage to help travel enthusiasts in creating their signature perfumes, unique to their personality. The whole experience is created with the best of perfume making innovation – a fully digitised & touchless perfume making bar, will churn out customized perfumes, as per the choice of the persons. The perfumery is also augmented reality enabled with 300+ free to use art work in the metaverse.”
Prachi Saini Garg, an alumnus of IIT, is a 47-year-old olfactory artist. That means she crafts all kinds of smells — whether to help people connect with their emotions or unlock decades-old memories. She is putting all this to good use with Scentopia, a perfumery, workshop, museum, and retail shop, all in one, that she founded in Sentosa, Singapore. At Scentopia, apart from the rows of fragrances, there are also panels upon panels of beautifully photographed flora (much of which is native to Singapore) that are full of biological information, and embedded with QR codes which you can scan to activate augmented reality (AR) filters.
“Through the day, and all round the year, there will be four free interactive tours of Scentopia, each lasting about 15 minutes each. The exhibition which the tour runs through, will be a combination of more than 300 Augmented Reality (AR) enabled artworks. This apart, there will also be a state-of-the-art digitized contactless perfumery where guests can craft perfumes unique to their personality. Guests can then bring home their unique perfume”, Prachi added.
In terms of building an overall experience while at Scentopia, the aim will be to educate guests in the exploration of plants that have been an essential part of Singapore’s rich culture, the local rituals, food, and celebrations. Besides the opportunity to design one’s own perfume, the overall experience package includes team building activities that cover a range of educative topics such as 200 years of Singapura, Raffles Floral Heritage, can you Singlish etc.
“In Scentopia, the key tourist attraction (USP) is personalization or customization of the events, depending on the kind of people, be it solo woman travelers, corporate groups, or families. With the interactive perfumery section, Scentopia wants to use that to change the dull perspective of perfumery to an experience that is magical and whimsical,” Prachi added.
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